In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.| Pew Research Center
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.| Semrush Blog
AI Overviews are changing SEO fast—explore how CTRs are dropping and learn key strategies to future-proof your rankings.| Amsive
In this article, you'll receive tactical advice on how to optimize your pages for capturing featured snippets, helping to improve your traffic and making you more visible on the SERPs.| Moz
The head of Google sat down with Decoder to talk about some of the biggest issues facing AI and the internet.| The Verge
We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.| Google
How valuable are Featured Snippets on Google?We surveyed 3,500+ regular Google users and looked at:Click-through rates for featured snippets vs standard Google search listings.The reasons 'why' people click on Featured Snippets and 'why' they don't.The results were surprising!Here's what we discovered: Key Findings On average featured snippets received 35.1% of the total click share.Regular organic listings (the blue links) on Google received 44% of all clicks.24% of respondents avoided the f...| Engine Scout