This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology. Last year I decided to learn how to develop| Buyer Persona Institute
Marketing strategies constantly evolve around fresh ideas and new tactics. Done correctly, buyer personas serve as guardrails to keep you from veering off| Buyer Persona Institute
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute
An actionable buyer persona can provide incredible value to you and your company. However, there's one change you can implement to increase that value.| Buyer Persona Institute
