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Practitioner Perspective: The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas - Buyer Persona Institute
https://buyerpersona.com/blog/practitioner-perspective-the-6-most-important-surprising-things-ive-learned-from-doing-b2b-buyer-personas
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This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology. Last year I decided to learn how to develop
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