Confessions of a Former Curation Hater: “I’ve Changed My Tune.” - AdMonsters
With all the hype around curation, it’s only natural for there to be some haters. This is how Ryan Maynard from Raptive changes his mind.| AdMonsters
With all the hype around curation, it’s only natural for there to be some haters. This is how Ryan Maynard from Raptive changes his mind.| AdMonsters
When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and Wall Street investors, nonplussed by the DSP’s performance, seemingly downgraded the entire programmatic sector. DoubleVerify, Zeta and Magnite, for instance, each had a modest stock bump after reporting positive earnings earlier in […]| AdExchanger
Publishers are under more pressure to demonstrate their media quality as curated deals replace the open auction.| AdMonsters
Just because an ID has been deployed by a publisher doesn’t mean it’s getting picked up in the bidstream, according to data from web crawler Sincera.| AdExchanger
The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.| AdExchanger
