Reputation Engine Optimization: The Missing Layer in GEO
Discover how Reputation Engine Optimization (REO) strengthens Generative Engine Optimization (GEO) by ensuring accuracy, trust, and credibility.| Michael Brito
Summary This post explains how the Model Interpretation Risk Index helps brands measure and manage reputation inside AI-driven search results. It shows why traditional monitoring is no longer enough and introduces a structured scoring system to track how engines like ChatGPT, Perplexity, and Google AI Overviews amplify or distort risk. By weighting frequency of negative […] The post Model Interpretation Risk Index: Tracking AI’s Impact on Brand Reputation appeared first on Michael Brito.| Michael Brito
Discover how Reputation Engine Optimization (REO) strengthens Generative Engine Optimization (GEO) by ensuring accuracy, trust, and credibility.| Michael Brito
These 10 brand reputation metrics KPIs reveal how AI search platforms like ChatGPT and Google AI interpret and influence public perception.| Michael Brito
Track brand reputation in AI search using citation sentiment, source trust, narrative alignment, and entity pairing to influence how AI search engines describe you.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
Discover how building brand equity can enhance your market position and improve resilience in the face of industry challenges.| Michael Brito
AI search is rewriting how people understand brands. It's not just a PR issue—it's a problem for marketing, HR, the C-suite, and beyond.| Michael Brito
