Summary This post explains how the Model Interpretation Risk Index helps brands measure and manage reputation inside AI-driven search results. It shows why traditional monitoring is no longer enough and introduces a structured scoring system to track how engines like ChatGPT, Perplexity, and Google AI Overviews amplify or distort risk. By weighting frequency of negative […] The post Model Interpretation Risk Index: Tracking AI’s Impact on Brand Reputation appeared first on Michael Brito.
