Brand Tonality, Part 2: You Already Have One - Brandingmag
Too many brand leaders make the error of thinking brand tonality doesn't apply to them until they finally decide to get strategic about it.| Brandingmag
Too many brand leaders make the error of thinking brand tonality doesn't apply to them until they finally decide to get strategic about it.| Brandingmag
Let’s start with a moment that wasn’t supposed to matter. I was in Guitar Center Hollywood with a client. It was loud and slightly chaotic, as one might expect. It smelled like old tube amps and 50 shades of ambition. My client beelined to where his brand’s products were on the shelves and handed me […]| Brandingmag
Here’s what happens to the concept of manually crafting something of value (aka, authenticity) if no one cares who made it.| Brandingmag
For as long as I can remember, business-to-business (B2B) marketing communication has rested on the assumption that decision-makers are rational. We now know this assumption to be a fallacy, seemingly stemming from the notion that a procurement manager (or any other B2B professional, for that matter) replaces his or her brain as soon as they […]| Brandingmag
Why are value propositions so undervalued in B2B when they're known for establishing the legitimacy of a product, service, or entire brand?| Brandingmag
The real power of a brand narrative is that it gives people a place to enter your story. Learn how to create a more powerful narrative for your brand.| Brandingmag
Brandingmag | Did Apple's "Think Different" campaign help Apple grow to become one of the biggest tech companies in the world?| Brandingmag
