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How B2B Can Make Value Propositions Work Harder for Growth - Brandingmag
https://www.brandingmag.com/perri-richman/how-b2b-can-make-value-propositions-work-harder-for-growth/
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Why are value propositions so undervalued in B2B when they're known for establishing the legitimacy of a product, service, or entire brand?
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