Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Striking the perfect balance between data security and data privacy and compliance is an intricate dance that requires both technical acumen and strategic foresight.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurate| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...