Personalization is the magic that turns your business from "just another option" to "the one and only" in your customer's eyes. What better way to show your customers that their individual preferences and needs are your top priority?| Customer Marketing Alliance
Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?| Customer Marketing Alliance
Achieving and sustaining meaningful customer engagement is more about leveraging the immense power of artificial intelligence (AI) to create personalized, data-driven, and emotionally resonant experiences that captivate and retain customers.| Customer Marketing Alliance
While customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success.| Customer Marketing Alliance
Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?| Customer Marketing Alliance
