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Customer Marketing Alliance
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Personalization: Why it matters to C-suite executives
https://www.customermarketingalliance.com/personalization-the-key-element-of-customer-centric-decision-making-and-why-it-matters-to-c-suite-executives/
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Personalization is the magic that turns your business from "just another option" to "the one and only" in your customer's eyes. What better way to show your customers that their individual preferences and needs are your top priority?
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