Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy.| Customer Marketing Alliance
Achieving and sustaining meaningful customer engagement is more about leveraging the immense power of artificial intelligence (AI) to create personalized, data-driven, and emotionally resonant experiences that captivate and retain customers.| Customer Marketing Alliance
Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand.| Customer Marketing Alliance
In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth.| Customer Marketing Alliance
As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used interchangeably and they really shouldn’t be. Here’s why.| Customer Marketing Alliance
We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers.| Customer Marketing Alliance
Hi, I'm Bree Bunzel, and I lead Customer Marketing for Dropbox. I’m delighted to share with you my experience in building customer marketing as a function and proving ROI.| Customer Marketing Alliance
Customer marketers and product marketers will often make reference to the cross-functional nature of their role - it’s something that’s critical to ensure that the customer is at the beating heart of an organization.| Customer Marketing Alliance
There’s currently a gaping hole in the customer marketing scene and we’re here to fill it. Our community’s a chance to level up your skills with direct peer-to-peer collaboration, debate, and development.| Customer Marketing Alliance