Online local business reviews are a fundamental component of any local SEO strategy. Learn key takeaways regarding their impact on consumer behavior and local business success.| Moz
Inspired by the Google leaks earlier this year, I’ve had a hypothesis that the HCUs (Helpful Content Updates) — part of Google’s core ranking system since March 2024 — are about something almost completely separate from Google’s messaging, and most SEOs’ tactical understanding.| Moz
To maximize search engine-referred traffic, it is important to keep each of the following elements in mind: Make your domain name memorable. Use broad keywords when sensible. Avoid hyphens if possible. Avoid non-.com top-level domains (TLDs) Favor subfolders/subdirectories over subdomains. Don't…| Moz
Moz's list of the most popular 500 websites on the internet, based on an index of over 40 trillion links!| Moz
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Brand Authority is a metric developed by Moz that shows the strength of a domain's brand.| Moz
What Is Google Panda? How To Recover From Google Updates| Moz
The Search Visibility score is the percentage of clicks we estimate you receive based on your organic ranking across all the keywords you're tracking in your Campaign.| Moz
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.| Moz
Mobile optimization is more than a responsive site design, it's about ensuring that visitors to your site from mobile devices have a high-quality experience. Learn how to best optimize for Google's mobile-first index (as well as mobile and tablet views) here.| Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
The way your page is optimized has a huge impact on its ability to rank. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc.| Moz
For many years, Moz conducted a Local Search Ranking Factors (LSRF) survey which polled the opinions of professional local SEOs in an effort to reach a consensus on which factors appeared to be having the greatest impact on search engine rankings. This was a very useful exercise for our industry, but the findings always had to be accompanied by a significant caveat: there is no single answer to which factors carry most weight because Google handles results differently for different markets, i...| Moz
Thursday, August 18, 2022| Google for Developers
In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search.| Google for Developers
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.| Moz
View the complete Google Algorithm Change History as compiled by the staff of Moz. Includes important updates like Google Panda, Penguin, and more.| Moz
Discover link opportunities and monitor link building efforts with Moz Link Explorer. This free backlink checker provides easy access to Domain Authority, Page Authority, linking domains, and more in just a few clicks.| Moz
Alt text (alternative text), also known as "alt attributes" describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt…| Moz
Thursday, December 15, 2022| Google for Developers
New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times.| Moz
