The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case.| The Branding Journal
Tropicana’s 2009 packaging redesign failure is one of the most interesting case studies about branding through packaging design.| The Branding Journal
In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?| The Branding Journal