A $100,000 bequest barely gets a pat on the back, while a $10,000 check today earns applause, credit, and bonuses. That’s the real problem: behavior follows recognition, and recognition follows reporting. Until you start tracking, crediting, and celebrating legacy commitments like major gifts, your program will keep limping along—underfunded and overlooked. The fix is simple. Reward what matters. The post $100K Bequest vs $10K Check: Which Gets Applause? appeared first on Planned Giving M...| Planned Giving Marketing Trusted Authority | Official Site
Feeling bored led to an exploration of research showing that stillness matters to productivity, creativity, and maybe even personal growth. I was bored| Schaefer Marketing Solutions: We Help Businesses {grow}
Perfect “Nothing is perfect… But everything can get better. There’s never enough time… But there’s time enough to make a difference. Someone will always be opposed to the change we seek to make. And there’s always someone who wants to help. Anything can happen… But something will.” — Seth Godin Not to belabor the point,…| Clairification
Think AI is cold, complicated, or not for fundraisers? Think again. I’ve experimented myself. Asking ChatGPT to draft an e. Or an out. Or a draft for a proposal. At first, I was unimpressed. The content was a bit generic, and often redundant. Citations were sometimes incorrect. The logic was questionable. And, of course, the…| Clairification
By Michelle Flores Vryn And we know the pieces are shifting. Philanthropy is in flux. DEI efforts are being re-evaluated or quietly shelved. Staff turnover is rattling once-stable institutions. Long-standing funding sources are vanishing. What remains, as my friend Stephanie Green Weizer says, is the “organic matter of our missions”—the values, love, and truth that can’t be extracted or destroyed. From this nutrient-rich core we can build something new. The post What are we growing to...| CCF
These seven principles, rooted in behavioral science and backed by sector-wide data, show how nonprofits can strengthen emotional connections with supporters — making it easier for them to give, and to give again.| [Guide] How to Launch & Grow a Tribute Giving Program for Your Nonprofit | No...
Let’s say you’ve done everything thus far suggested in this fundraising appeal checklist. ✅ You’ve done the groundwork.✅ You’ve focused your message.✅ You’ve made it about the donor—not your organization. Now it’s time to bring it home. Because no matter how clear or well-structured your appeal is, it won’t inspire action unless it moves the…| Clairification
Before you write a single word of your annual fundraising appeal, pause. Take a deep breath. And think about the person who will open your letter or e. They’re not just a “donor.” They’re a person with hopes, fears, dreams and values. Someone who cares. Someone who wants to make a difference. Someone who, in…| Clairification
Join 'Clairification School' to Get The Insights You Needto Achieve Your Mission1000+ Articles Are Just a Click AwayStop Settling For Outdated, Obsolete, and “Me-Too” Fundraising & Marketing AdviceYou don’t need me to repeat what you already know. Or parrot what others are telling you. You need me to tell it like I see it – based…| Clairification
