Utah's Backcountry.com sells to CSC Generation
Backcountry.com stood out for its customer service and its goat logo. Now, some in the outdoor industry are questioning its relevance.| The Salt Lake Tribune
Backcountry.com stood out for its customer service and its goat logo. Now, some in the outdoor industry are questioning its relevance.| The Salt Lake Tribune
PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports. "Velotech's cycling-first DNA and operational excellence make them a highly strategic addition to Backcountry," said Kevin Lenau, the interim CEO of Backcountry. "This partnership is rooted in brand independence and fueled by a shared ambition to better serve riders everywhere."| Bicycle Retailer and Industry News
The store opened in 2011 with backing from its strong e-commerce operation.| BikePortland
