UX case study of Gucci based on an exhaustive UX review across 520 design elements comparing Gucci against 325 other sites.| Baymard Institute
UX case study of Best Western based on an exhaustive UX review across 390 design elements comparing Best Western against 325 other sites.| Baymard Institute
Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
UX case study of Etsy based on an exhaustive UX review across 923 design elements comparing Etsy against 279 other sites.| Baymard Institute
UX case study of Sephora based on an exhaustive UX review across 1120 design elements comparing Sephora against 279 other sites.| Baymard Institute
With Baymard Premium you’ll get full access to 150,000+ hours of UX research findings, all distilled into 650+ design guidelines and 275,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites.| Baymard Institute
Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout.| Baymard Institute
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, Baymard will conduct an in-depth UX audit of your site.| Baymard Institute
68% of all e-commerce visitors abandon their shopping cart. Why? That's the question we try to answer in a new and completely revised version of our Checkout Usability study.| Baymard Institute
See the ranked UX performance of the 319 leading ecommerce sites in the US and Europe. The chart summarizes 100,000+ UX performance ratings.| Baymard Institute