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Reasons for Cart Abandonment – Why 68% of Users Abandon Their Cart (2024 data) – Baymard Institute
https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark
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68% of all e-commerce visitors abandon their shopping cart. Why? That's the question we try to answer in a new and completely revised version of our Checkout Usability study.
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