Decaf used to be the butt of industry jokes – “death before decaf” stickers still appear at trade-show booths – but who’s still laughing? Decaf’s share of US coffee consumption climbed by 33% from 2024 to 2025, according to the NCA. Meanwhile, Swiss Water’s Q2 2025 revenue jumped 56% to CAD $67.7m. Colombian EA decaf demand is clogging trade routes and stretching global plant capacity.| Coffee Intelligence
Pistachios, once a niche nut – at least on the global scene – are now a ubiquitous component of everything from lattes and chocolate bars to ice creams and cocktails. Americans consumed 225,000 tonnes of pistachios in 2024 – more than any other country. Viral hits like “Dubai Chocolate” drove $22m in sales in just three months. This has fuelled shortages and strained supply chains from Turkey to California.| Coffee Intelligence
Once dismissed as the old guard’s beverage of choice – too rural, too industrial, too unkind to the planet or the stomach – dairy milk had, until now, seemingly been ousted by its plant-based successors. US oat milk sales hit $695 million by 2024, but signs point to consumers returning to dairy. Global dairy production is rising, with 325.8 million metric tonnes of milk predicted in 2025. Gen Z isn't loyal – they’re more likely than others to switch between dairy and alt-milks.| Coffee Intelligence
