Decaf used to be the butt of industry jokes – “death before decaf” stickers still appear at trade-show booths – but who’s still laughing? Decaf’s share of US coffee consumption climbed by 33% from 2024 to 2025, according to the NCA. Meanwhile, Swiss Water’s Q2 2025 revenue jumped 56% to CAD $67.7m. Colombian EA decaf demand is clogging trade routes and stretching global plant capacity.
