The Biggest Media Mix Modeling (MMM) Myths – And How Recast Challenges Them - Recast
Recast challenges the biggest MMM myths, showing why they fall short and how better models drive smarter marketing decisions.| Recast
Recast challenges the biggest MMM myths, showing why they fall short and how better models drive smarter marketing decisions.| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Marketing mix modeling is hard. Trust us. When we were starting Recast, we thought it’d be easy: we’d use some off-the-shelf Bayesian time-series models and six months later we’d have a top-shelf model. But unfortunately, it didn’t work like that. It took us multiple years of PhD-level research time to … Why MMM is so hard Read More »| Recast
