Through countless conversations in the media mix modeling space, we’ve seen the same misconceptions hold models back again and again. It’s not that we “disagree” with them philosophically – it’s that they’re ideas that we’ve seen collapse under real-world data and scrutiny. In this article, we’ll break down the four … The Biggest Media Mix Modeling (MMM) Myths – And How Recast Challenges Them Read More » The post The Biggest Media Mix Modeling (MMM) Myths – And How Re...| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Marketing mix modeling is hard. Trust us. When we were starting Recast, we thought it’d be easy: we’d use some off-the-shelf Bayesian time-series models and six months later we’d have a top-shelf model. But unfortunately, it didn’t work like that. It took us multiple years of PhD-level research time to … Why MMM is so hard Read More »| Recast