Through countless conversations in the media mix modeling space, we’ve seen the same misconceptions hold models back again and again. It’s not that we “disagree” with them philosophically – it’s that they’re ideas that we’ve seen collapse under real-world data and scrutiny. In this article, we’ll break down the four … The Biggest Media Mix Modeling (MMM) Myths – And How Recast Challenges Them Read More » The post The Biggest Media Mix Modeling (MMM) Myths – And How Re...
