Many kids get ideas about new products and brands by viewing haul and unboxing videos, according to a report by Morning Consult.| Retail Dive
“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands| www.razorfish.com
Influencers have a lot of power when it comes to driving consumer purchases because they can persuade others to act.| Forbes
We’re talking about Generation Alpha, the current generation of children who began being born in the year 2010. They are the children of the Millennials, and often the younger siblings of Generation Z. There are 3 million of them in Australia and more than 2.8 million are born globally every week. When they have all been born (2025) they will number more than 2 billion – the largest generation in the history of the world.| McCrindle