Many kids get ideas about new products and brands by viewing haul and unboxing videos, according to a report by Morning Consult.| Retail Dive
“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands| www.razorfish.com
Influencers have a lot of power when it comes to driving consumer purchases because they can persuade others to act.| Forbes