AI is reshaping the way buyers behave. They move fluidly between digital and in-person channels, research on their own terms, and expect every interaction to feel timely and connected. Today, most buyers prefer digital-first engagement, and they notice when experiences fall short. Even with strong teams and good intentions, it’s easy to miss the mark. [...]| IDC Blog
Financial service providers benefit from large global fintechs as well as startups. The role of fintechs While the names of the vendors have changed, the impact fintechs have, both large and small, in shaping how we learn, transact and plan our financial journeys has not. Today’s customers are looking for many things when it comes [...]| IDC Blog
For nearly two decades, search engine optimization (SEO) dictated how brands achieved visibility online. Ranking high on Google or Bing meant being found, considered, and chosen based on certain criteria. Marketers built entire playbooks around understanding algorithms, shaping content, and winning the top position on the results page. That world is changing. The rise of [...]| IDC Blog
Apple launches iPhone Air, redesigns iPhone 17 Pro lineup, and updates Apple Watch and AirPods Pro, reshaping its ecosystem strategy.| IDC Blog
AI is transforming buyer behavior, C-suite decision-making, and marketing strategies. These IDC insights reveal how AR leaders can turn insight into influence.| IDC Blog
IDC's 2026 predictions reveal how agentic AI will reshape Asia/Pacific, driving $1.6T impact through enterprise AI, CX, and autonomous systems.| IDC Blog
How Asia/Pacific financial services leaders are redefining resilience and growth—scaling AI use cases, closing skills gaps, and setting the next industry benchmarks.| IDC Blog
Explore the disconnect between CEOs and CMOs on growth. Learn how misaligned priorities impact marketing and what leaders can do to realign strategies.| IDC Blog
In | blogs.idc.com
In | blogs.idc.com
In | blogs.idc.com
In | blogs.idc.com