To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.| Nielsen Norman Group
The interaction cost is the sum of efforts — mental and physical — that users must deploy in interacting with a site in order to reach their goals.| Nielsen Norman Group
Slow page rendering today is typically caused by server delays or overly fancy page widgets, not by big images. Users still hate slow sites and don't hesitate telling us.| Nielsen Norman Group
Collapsing content within accordions shorten pages and reduce scrolling, but they increase the interaction cost by requiring people to decide on topic headings. Longer pages can benefit readers.| Nielsen Norman Group
Responsive design teams create a single site to support many devices, but need to consider content, design and performance across devices to ensure usability.| Nielsen Norman Group
Users can think they see the entire web page, although additional content exists off-screen. Designers must help users discover all relevant information.| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group
Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.| Nielsen Norman Group
People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.| Nielsen Norman Group
