Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence based on buying signals. Successful revenue teams understand that the event is a rare opportunity today to engage directly with buyers and capture what they value as they consider your offerings.| Certain, Inc
The highest-performing demand generation teams have already moved beyond measuring satisfaction to measuring intent. In today's compressed sales cycles, the window between initial interest and competitive displacement has narrowed to weeks, not months. The question is are your attendees ready to buy.| Certain, Inc
As the event industry transforms, choosing the right AI‑powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass‑Box” AI Opaque, black‑box AI models can leave you guessing. In contrast, Certain’s “glass‑box” approach reveals the insights behind predictions—like what attendee behaviors or feedback drove a particular […] The post What to Look for in AI-powered Event ...| Certain, Inc
Every event attended, session joined, and question asked is an indicator of where a buyer is in their journey and how ready they are to engage. When captured correctly, these signals can help marketing leaders prioritize.| Certain, Inc
In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce. And all the planning, spending and effort? It falls flat. That’s not just a missed experience—it’s missed pipeline. It’s time to flip the script. Because […]| Certain, Inc
Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time experience into a purposeful part of your sales funnel, aligning with your broader marketing and sales objectives. Whether you’re aiming to generate new leads or […]| Certain, Inc
If you’re not tapping into AI to enhance your events, you’re missing a critical opportunity to stay competitive, connect meaningfully with buyers, and prove real marketing impact.| Certain, Inc
In a recent webinar, event strategists from Certain explored how sales and marketing teams can work together to capture and activate intent data from events. Here is a recap of their conversation.| Certain, Inc
Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real challenge lies in turning that initial engagement into meaningful, sales-ready conversations. A study by MarketingProfs found that 73.5% of B2B marketers take four days or […] The post 3 Ways to Spark Sales-Ready Conversations Post-Event appeared first on Certain, Inc.| Certain, Inc
