The two niche fragrance brands under the Sprecher Berrier Group of Companies, which was acquired by Advent International in 2023, reported strong growth for the financial year ending March 31. The two-house group — Parfums de Marly and Initio Parfums Privés—records a 41% growth and claims retail sales reaching USD 775 million over 12 months. "In a fast-growing perfume market, we continue to outperform. Our two brands have established themselves among the most desirable, supported by a...| Premium Beauty News
Sprecher Berrier Group of Companies (SBGC), the group behind Parfums de Marly and Initio Parfums Privés, has appointed ex-Shiseido and Estée Lauder executive Patrice Béliard as its new CEO, effective October 2025. Mr. Béliard will succeed Julien Sausset, who is stepping down after more than nine years at the helm of the two houses. Under his leadership, Parfums de Marly and Initio Parfums Privés, which were acquired in 2023 by U.S. investment fund Advent International, have grown as majo...| Premium Beauty News
Private equity investment fund Advent International has acquired a majority shareholding of the group behind niche fragrance brands Parfums de Marly and Initio Parfums Privés. Parfums de Marly was founded in 2009 by Julien Sprecher, inspired by his passion for the splendour of 18th century France, while Initio Parfums Privés was born in 2015, out of the desire to create singular and functional fragrances that trigger an emotional and physiological response. Parfums de Marly and Initio...| Premium Beauty News
The Fragrance Innovation Summit will feature an overview of the major market trends, the latest innovations, emerging technologies and testimonials from professionals. Speeches will be limited to 15 minutes in order to focus on core issues and to allow a comprehensive overview of current stakes.| Fragrance Innovation Summit
