This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business.| Customer Marketing Alliance
Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy.| Customer Marketing Alliance
Customer feedback is one of the most important key ingredients when it comes to representing your customer, business growth, and customer satisfaction. It’s the two-way conversation that provides you with the knowledge to allow your business to grow and change alongside your customers.| Customer Marketing Alliance
Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide.| Customer Marketing Alliance
Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.| Customer Marketing Alliance
Growing, supporting, and shaping the customer marketing space. Worldwide.| Customer Marketing Alliance
Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes.| Customer Marketing Alliance
Although often represented in linear form, the reality is that there are often cycles or skipping across the journey. It’s key to mention that each consumer will approach this journey differently - this is why customer personas are at the heart of customer journey work.| Customer Marketing Alliance
Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons).| Customer Marketing Alliance
Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team.| Customer Marketing Alliance
