Two big trends we’re seeing and why they’re important: SMBs heading for CTV and measuring how, when, where and why people use AI.| TVREV
“KidVid” rules were born of good intentions — to ensure children weren’t shortchanged by profit-driven commercial broadcasters. But three decades later, they’ve morphed into an outsourced compliance exercise dominated by a single producer.| TVREV
Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).| TVREV
Jon Moffie and Adam Soroca break down Magnite’s streamr.ai acquisition and why Magnite is so bullish about SMBs on CTV.| TVREV
Yann Collêter on how the Saudi Pro League is reinventing sports distribution, mixing TV networks, global streamers, startups and even a YouTuber to turn star power into worldwide reach.| TVREV
PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.| TVREV
Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.| TVREV
Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.| TVREV
The Revisionists : How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs| TVREV
