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Comscore’s Smriti Sharma On Why AI Tool Usage Is The Next Big Metric — TVREV
https://www.tvrev.com/news/comscores-smriti-sharma-on-why-ai-tool-usage-is-the-next-big-metric
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Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.
