Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more.| Product Marketing Alliance
A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments.| Product Marketing Alliance
You can have the best product on the shelf, but if you’re not speaking to customers with the right language, at the right time and on the right platform, there’s a good chance all your efforts will fall flat. These experience and engagement tools help you do all that.| Product Marketing Alliance
Know what it takes to deliver the kind of experience that keeps customers coming back.| PwC
Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA.| Product Marketing Alliance
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Dive into 'Breaking Down 70+ Email Marketing Terms', your go-to guide for mastering email marketing jargon. Enhance your strategies and results today!| www.smartlead.ai
Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing.| Mailchimp
Take a look at this list of email marketing statistics for 2023 to demonstrate just how powerful email can be.| blog.hubspot.com