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How to choose the right KPIs for your A/B tests
https://www.productmarketingalliance.com/how-to-choose-the-right-kpis-for-your-a-b-tests/
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A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments.
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