IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.| PPC Land
Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.| PPC Land
Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.| PPC Land
New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.| PPC Land
Gemini for Home launches October 1, replacing Google Assistant on speakers and displays while introducing new AI camera program with Walmart partnership.| PPC Land
Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.| PPC Land
Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.| PPC Land
AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.| PPC Land
Google announced new message asset requirements on September 30, 2025, with enforcement beginning October 30, affecting Search and Performance Max campaigns.| PPC Land
Google reorganized its YouTube and Discover Feed ad requirements on September 30, 2025, without changing enforcement scope or introducing new restrictions.| PPC Land
Brave announced Ask Brave on September 29, 2025. The system merges search with AI chat, delivering 15 million daily AI answers across all browsers at no cost.| PPC Land
Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.| PPC Land
Amazon unveiled four Echo devices on September 30 with custom AZ3 and AZ3 Pro silicon chips, Omnisense sensor platform, and integrated Alexa+ access for customers.| PPC Land
Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.| PPC Land
Network-level asset reporting brings new transparency to Performance Max campaigns, allowing advertisers to see how individual assets perform across channels.| PPC Land
Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.| PPC Land
Google introduced visual search capabilities to AI Mode on September 30, allowing users to explore and shop using conversational queries combined with image results in the United States.| PPC Land
Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.| PPC Land
Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.| PPC Land
Search API provider faces renewed setback after Google blocks workaround that retrieved 100 organic results, limiting Light Fast API to three results instead.| PPC Land
Amazon Ads and Spotify announced a programmatic partnership on October 1, bringing together 696 million monthly users with Amazon's shopping signals across nine markets.| PPC Land
Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.| PPC Land
Shareholders of the streaming platform voted to approve the business combination announced in January, with Disney set to own 70% of the merged entity.| PPC Land
Opendoor CEO Carrie Wheeler implements mandatory AI adoption across all roles on day 11, making employee evaluations dependent on tool usage frequency.| PPC Land
DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.| PPC Land