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IAB lowers 2025 US ad spend forecast as tariff concerns mount
https://ppc.land/iab-lowers-2025-us-ad-spend-forecast-as-tariff-concerns-mount/
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IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
