Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.| The Business of Fashion
With stronger-than-expected sales, a higher annual forecast and a playbook built for tariff turbulence, TJX is proving that off-price is not just resilient but ascendant in fashion — leaving traditional retail competitors scrambling to keep up.| The Business of Fashion
FREY, European leader in open-air shopping centers and outlets, combining innovation and responsibility for sustainable commerce.| Frey
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.| The Business of Fashion
