AI and Automation Archives - PR Daily
Jennifer Manocchio| PR Daily
Brands that succeed treat AI as a sidekick, not a substitute. Depending on how it’s used, AI can enhance social strategy or become a lesson in what not to do. As AI continues to reshape the way people create and consume online content, Gabrielle K. Too-A-Foo, social media and brand strategy lead at PwC, says […] The post AI can scale your social media. But it can also scale your mistakes. appeared first on PR Daily.| PR Daily
It’s time to ensure you’re staying above board. Linda Staley, is a Fellow PRSA and chair, PRSA Board of Ethics and Professional Standards (BEPS). Every September, the Public Relations Society of America marks Ethics Month, a reminder of our profession’s commitment to integrity and the values that guide our work. This year, the conversation centers […] The post A call to action for public relations practitioners: Navigating ethics in the age of AI appeared first on PR Daily.| PR Daily
If you’re an agency with clients that are using GenAI, make sure you’re both on the same page before the job begins. Paavana Kumar is a partner at Davis+Gilbert, LLP and advisor to the Center for AI Strategy. First stop: Ensure protection of agency intellectual property Have you registered your company’s name, logo and taglines […] The post GenAI ground rules: A pre-work checklist for agencies and clients appeared first on PR Daily.| PR Daily
Edelman’s head of global digital crisis offers three steps to combat reputational damage. With AI accelerating disinformation, speed is now non-negotiable in crisis response. When disinformation spreads unchecked on social media, audiences are more likely to believe it, endangering a brand’s credibility, reputation and business. “AI has the potential to really supercharge the threat that […]| PR Daily
The new tool means new possibilites.| PR Daily
