Brands that succeed treat AI as a sidekick, not a substitute. Depending on how it’s used, AI can enhance social strategy or become a lesson in what not to do. As AI continues to reshape the way people create and consume online content, Gabrielle K. Too-A-Foo, social media and brand strategy lead at PwC, says […] The post AI can scale your social media. But it can also scale your mistakes. appeared first on PR Daily.
