Quantitative vs. Qualitative Usability Testing - NN/G
Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.| Nielsen Norman Group
Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.| Nielsen Norman Group
3 methods for increasing UX quality by exploring and testing diverse design ideas work even better when you use them together.| Nielsen Norman Group
Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.| Nielsen Norman Group
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.| Nielsen Norman Group
NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.| Nielsen Norman Group
