The Dark Funnel in B2B Marketing
The dark funnel in B2B marketing refers to the time in the buyer’s journey before any account has been identified.| Media Logic
October 3, 2025| Media Logic
You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […] The post ABM Reporting: Top 5 ABM Metrics to Measure Success appeared first on Media Logic.| Media Logic
The dark funnel in B2B marketing refers to the time in the buyer’s journey before any account has been identified.| Media Logic
May 13, 2025| Media Logic
April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.| Media Logic
May 6, 2025| Media Logic
Even top ABM tools can fail without a plan. Avoid 9 pitfalls with a Playbook built for 2025 success.| Media Logic
Many brands faced a Q1 filled with uncertainty, trend-chasing, and lack of clarity about what the next nine months might hold for their businesses. If this describes your past three months, you're certainly not alone. However, let's focus on the positives and the potential we all have in front of us to make the most of 2025!| Media Logic
