Is Style Over Substance Eroding Brand Value?
Is the power of branding being eroded by a preoccupation with aesthetics over its economics? Learn how to get your brand balance back.| Brandingmag
Is the power of branding being eroded by a preoccupation with aesthetics over its economics? Learn how to get your brand balance back.| Brandingmag
Download Serhii Holdin photos, images and assets from Adobe Stock.| Adobe Stock
Live in the UK, France, and Spain starting August 15, Under Armour’s Be The Problem campaign marks the brand’s latest offensive in football with a distinctive new voice. As the new season kicks off, the campaign delivers a bold call to arms for a new generation of athletes, flipping the notion of “the problem” on its head. Once a label used to erode confidence and diminish dreams, Under Armour reframes it as a competitive edge – defining how modern athletes think, prepare, perform, ...| UA Newsroom
In summer 2024, Nike unveils its new campaign, “Winning Isn’t for Everyone,” featuring a collective of the world’s greatest athletes who are motivated by victory.| about.nike.com
Find out why a brand's leadership—and, if we're being honest, its survival—depends on adopting a strategy of discomfort.| Brandingmag
I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its reason for existing, and most important for our conversation here, the contribution it makes to society. And I don’t mean the […]| Brandingmag
Discover the two forms of dreaded emotional “sludge” that can slow or derail your customer’s decision making, how to counter them.| Brandingmag
If you want to build a "real brand" that's considered authentic, trustworthy, and successful, then these are the steps to take.| Brandingmag
