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Why Invest in Brand Authenticity when “Good Fakes” Rule the World? - Brandingmag
https://www.brandingmag.com/oskar-duberg/why-invest-in-brand-authenticity-when-good-fakes-rule-the-world/
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If you want to build a "real brand" that's considered authentic, trustworthy, and successful, then these are the steps to take.
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