Freemium model flaws: High costs, low conversion. Treat it as a marketing expense to ensure ROI.| A Smart Bear
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.| A Smart Bear
Mid-sized companies: Small enough to have small budgets, big enough for bureaucratic nightmares.| A Smart Bear
Customers ask for ROI calculations to justify purchasing your software, but it still doesn't convince them. Here's what to do instead.| A Smart Bear
Discounting is the typical sales technique, but refusing to discount can lead to a much better business, even in the Enterprise.| A Smart Bear
Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.| A Smart Bear
You can charge much more than you think, if you reposition your value-proposition. Here's how.| A Smart Bear
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.| A Smart Bear
Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear