Many eCommerce industries use artificial intelligence for predicting buyers' intent based on the shopping patterns, and target them with more personalized offers.| Express Analytics
STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
Predictive Analytics in insurance industry is becoming the “weapon of choice” of insurance firms. It is because of advances in AI & ML deployment.| Express Analytics
Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset, which later leads to false conclusions, making even the most sophisticated algorithm fail.| Express Analytics
Cloud analytics is a broad category that refers to all of the analytical techniques used to analyze data performed on a cloud. Benefits of Cloud Analytics 1. Cost 2. Quick Deployment 3. Simplicity 4. Efficiency.| Express Analytics
A customer behavior analysis uses actionable intelligence to improve retention. With the power of data analytics though, businesses are now able to predict consumer behavior by analyzing past purchases, search history, or even social media profiles.| Express Analytics
Our Customer Analytics Services use both predictive modeling and customer segmentation to get a clear picture of a customer's preferences and buying habits, allowing us to target every customer segment uniquely and improve the response rate of campaigns.| Express Analytics
EA's Voice of Customer Analysis tool is the perfect solution for social listening, review analysis, a real understanding of your brand, emotion analysis, topic modeling, and keyword extraction.| Express Analytics
Miscellaneous CDP Data Analytics: Know more about Express Analytics blogs, resources,guide and webinars.| Express Analytics
How Generative AI can Positively Impact Retail Stores| Express Analytics
A recommendation engine is nothing but an information filtering system composed of machine learning algorithms that predict a given customer's ratings or preferences for an item.| Express Analytics
What is Predictive Modeling? Predictive Modeling refers to the use of algorithms to analyze data collected on previous events in order to predict the outcome of future events.| Express Analytics
RFM stands for “recency, frequency, and monetary. The RFM model is a well-known customer retention tool that businesses use to segment and target their customers.| Express Analytics
Sentiment analysis tells a brand or an enterprise what the world or the consumer feels about it. The sentiments could be positive, negative, or even neutral.| Express Analytics
Prescriptive Analytics It is an area of business analytics (BA) that is devoted to determining the best course of action to be taken, given a specific set of circumstances or opportunities.| Express Analytics
Number of customers who leave your business in a given period is called churn. Churn can be analyzed at the customer, account, product, or service level. Customer churn rate, is the frequency at which individual customers leave a business in a specific time period. It can also be looked at by product/service, or at the account level.| Express Analytics
Identity resolution provides game-changing benefits for customer engagement. Find out why businesses are adopting this strategy| Express Analytics
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.| Express Analytics