I got a question today about our AGILE A/B testing calculator and the statistics behind it and realized that I’m yet to write a dedicated post explaining the efficiency gains from using the method in more detail. This despite the fact that these speed gains are clearly communicated and verified through simulation results presented in our AGILE statistical method white paper [1].| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...
Learn the meaning of AGILE A/B Test in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of AGILE A/B Test, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Peeking (a.k.a. optional stopping) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Peeking, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
How long does a typical A/B test run for? What percentage of A/B tests result in a ‘winner’? What is the average lift achieved in online controlled experiments? How good are top conversion rate optimization specialists at coming up with impactful interventions for websites and mobile apps?| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...