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What is Peeking (optional stopping)? | Glossary of online controlled experiments. | Analytics ToolKit
https://www.analytics-toolkit.com/glossary/peeking/
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Learn the meaning of Peeking (a.k.a. optional stopping) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Peeking, related reading, examples. Glossary of split testing terms.
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