As we head into 2025, it’s time to look at all the emerging (and continuing) trends in B2B marketing.| Marketing Alliance
Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space.| Marketing Alliance
Influencer marketing is a crucial part of many brands’ marketing strategy – social media has changed the way people interact and consume content, and influencers can be the bridge between brands and audiences, helping you to build trust.| Revenue Marketing Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains.| Marketing Alliance
Harness the power of 4.48 billion global users and craft an impactful strategy that drives conversions and skyrockets your brand's visibility.| Revenue Marketing Alliance
Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand.| Marketing Alliance