Emilie is a Content Marketing Specialist II, working on the Content Team at Moz. She manages the editorial calendar for the Moz Blog, editing internal and external writers' work, ensuring it is top-quality and publish-ready. She also has experience in creating educational content, including Academy courses, blog posts, guides, videos, and more.| Moz
What is Keyword Research & How Do I Get Started?| Moz
In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.| Moz
With the Moz Pro all-in-one SEO tool suite, you get the insights you need to rank higher, convert more traffic, and drive measurable results. Try Moz Pro for 30-days risk-free. Take a free trial today.| Moz
Learn how understanding and fulfilling search intent can assist you in optimizing your content, improving SEO strategies, and ensuring your website aligns with user goals to drive better results.| Moz
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.| Moz
Instantly check your keyword rankings with Moz's Rank Checker tool, complete with helpful keyword metrics like search volume and keyword difficulty.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Create a multifaceted keyword strategy and get certified with this 5-part course and exam series!| Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
Check the keyword difficulty of any keyword in Google with the Keyword Difficulty score from Moz's Keyword Explorer. Rank higher with the #1 trusted keyword research tool with over 500 million keywords.| Moz
Find better keywords with Moz’s best-in-class keyword research tool now featuring Moz AI-generated insightspowered by Moz Data . Identify target keywords, analyze SERPs, and evaluate ranking keywords with the free Keyword Explorer tool.| Moz
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz
Alt text (alternative text), also known as "alt attributes" describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt…| Moz
