CRM databases are often full of outdated or unhelpful data, leaving RevOps pros frustrated. Learn the best practices of data cleansing in this comprehensive article.| Revenue Operations Alliance
Email marketing databases naturally degrade every year. So it’s important to have a strategy to make up for these lost contacts. Learn how.| www.hubspot.com
Learn about marketing automation, how it can increase revenue and the five benefits of implementing it into your business.| Revenue Operations Alliance
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
Joe Aurilia Jr. discusses how to utilize Salesforce integrations to boost revenue growth at different organizational scale levels.| Revenue Operations Alliance
Our Slack community is the place to be for networking, collaborating, sharing ideas, and asking questions directly to your peers. Accelerate your learning and propel your career.| Revenue Operations Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance