Our approach targets users first because that's what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.| Moz
How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.| Moz
Use the free online citation finder from Moz Local to check your business listings across top directories.| Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
What Is Link Juice? How Is Link Equity Determined| Moz
Robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl & index pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content,…| Moz
View the complete Google Algorithm Change History as compiled by the staff of Moz. Includes important updates like Google Panda, Penguin, and more.| Moz
Insights from Googlers into our products, technology, and the Google culture| Official Google Blog
Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!| WordStream
