STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
Ecommerce analytics tools help you utilize the data to make data-driven decisions to drive your online sales. It calls for the gathering of data from all channels that influence your online store and then using the same to understand the trends and the shift in consumer behavior.| Express Analytics
Cloud analytics is a broad category that refers to all of the analytical techniques used to analyze data performed on a cloud. Benefits of Cloud Analytics 1. Cost 2. Quick Deployment 3. Simplicity 4. Efficiency.| Express Analytics
A customer behavior analysis uses actionable intelligence to improve retention. With the power of data analytics though, businesses are now able to predict consumer behavior by analyzing past purchases, search history, or even social media profiles.| Express Analytics
EA's Voice of Customer Analysis tool is the perfect solution for social listening, review analysis, a real understanding of your brand, emotion analysis, topic modeling, and keyword extraction.| Express Analytics
Miscellaneous CDP Data Analytics: Know more about Express Analytics blogs, resources,guide and webinars.| Express Analytics
How Generative AI can Positively Impact Retail Stores| Express Analytics
Automated machine learning (AutoML) is a way of automating the whole process of applying machine learning to real world troubles.| Express Analytics
AI in Customer Experience: Artificial intelligence (AI) tools are being used increasingly to enhance customer experience, boost loyalty of brand, customer engagement, increase retention, and interpret customer data in order to identify needs and preferences.| Express Analytics
What is Predictive Modeling? Predictive Modeling refers to the use of algorithms to analyze data collected on previous events in order to predict the outcome of future events.| Express Analytics
Sentiment analysis tells a brand or an enterprise what the world or the consumer feels about it. The sentiments could be positive, negative, or even neutral.| Express Analytics
Customer Personalization in e-commerce environment involves creating personal experiences by dynamically displaying content based on a customer’s browsing behavior, purchase history data, demographics, etc| Express Analytics
The key answer to this question is purely dependent on the stage your business is in. If yours is a brand-new business, improving brand awareness through customer acquisition is obviously your high priority.| Express Analytics
The fifth edition of Salesforce’s State of the Connected Customer report reveals how trust, personalization, and digital-first experiences are| Salesforce
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.| Express Analytics
Extract large volumes of unstructured data and convert it into meaningful insights with advanced business intelligence tools to make real-time decisions.| Express Analytics